The world’s first dance-powered reward app. We used the step counter on peoples phones to turn their dance steps into a digital currency. Which could then be used to claim free beer, gig tickets, epic experiences and donations to a host of charities.

All you have to do is dance more to get more. Desperados Dance Club unifies the party scene, brings people together and helps everyone unlock the unusual by literally, turning dance steps into rewards.

ROLE: Lead Creative | Copywriting | Art Direction